According to AGS, Viet Nam is gaining recognition as one of the region’s emerging e-commerce export hubs. This development reflects a broader shift in how Vietnamese businesses approach international markets. Rather than focusing solely on manufacturing or contract production for overseas partners, many companies are gradually building their own brands and selling directly to consumers worldwide.

Vietnamese Businesses Expand Their International Presence

According to 2025 cross-border e-commerce reports, sales of Vietnamese-branded products on international marketplaces grew by more than 40%, while the number of Vietnamese sellers exceeding USD 1 million in annual revenue increased by approximately 60%. These figures highlight the growing participation and visibility of Vietnamese businesses in global commerce.

These figures suggest that more Vietnamese businesses are leveraging international e-commerce marketplaces as a channel for market expansion, customer acquisition, and brand development.

In addition to established exporters, a growing number of manufacturers and small- and medium-sized enterprises are beginning to connect directly with international consumers through cross-border e-commerce platforms. This trend broadens market access opportunities that traditionally required substantial investments in distribution networks and overseas business development.

Moving Beyond Manufacturing Toward Brand Building

One of the most notable developments is the shift from volume-driven exports to value-driven exports supported by brand development. Vietnamese companies are no longer focused solely on shipping products overseas. Increasingly, they are investing in product design, brand positioning, customer experience, and long-term visibility on international marketplaces.

This transformation is particularly evident in sectors where Viet Nam has strong manufacturing capabilities, including home goods, health and wellness products, fashion, beauty, and consumer products. As businesses gain the ability to sell directly to international markets, growth opportunities extend beyond production volume to include brand equity and customer loyalty.

The shift also enables Vietnamese companies to participate more deeply in global value chains rather than serving exclusively as manufacturers for foreign brands.

Operations Become a Critical Factor for International Expansion

As international sales volumes increase, operational requirements become significantly more complex. Businesses must not only offer products that meet market demand but also maintain inventory availability, manage stock levels, fulfill orders efficiently, and comply with the operational requirements of individual marketplaces.

In cross-border e-commerce, the distance between manufacturing locations and end markets is often considerably greater than in domestic commerce. As a result, production planning, demand forecasting, inventory management, and supply chain coordination have a direct impact on business performance.

Operational challenges continue to grow as companies enter additional markets or expand their product portfolios. As competition intensifies, the ability to organize and manage supply chains effectively is becoming an increasingly important component of success on global e-commerce platforms.

New Opportunities Accompanied by New Competitive Pressures

Viet Nam benefits from a strong manufacturing base, an increasingly dynamic business community, and a proven ability to adapt to emerging market trends. These strengths are helping Vietnamese businesses expand their presence in international markets through e-commerce channels.

At the same time, as more companies enter the global marketplace, competition will extend beyond product quality and pricing. Brand building, customer experience, operational execution, and the ability to adapt to market-specific requirements will play an increasingly important role in long-term growth.

The continued expansion of e-commerce exports presents new opportunities for Vietnamese businesses to connect with consumers around the world. However, sustaining that growth will require stronger operational capabilities and more effective business management as companies scale internationally.

Cross-border e-commerce creates unprecedented access to global customers, but sustainable growth depends on maintaining a consistent and reliable flow of inventory to destination markets.

>> See more: Global Sales Logistics: Helping E-Commerce Businesses Maintain Inventory Flow from Vietnam to Fulfillment Centers